How To Make Your Web Copy More Attractive

Photo by Neven Krcmarek, https://unsplash.com

Can a beautiful website design bring you more customers without a good web copy?

Having an aesthetically pleasing website where all the elements interact nicely together and create a pleasant user experience is vital. But what about a web copy?

I think that for some time I didn’t really realize how important it was and why I should even care. Although, it’s the compelling web copy that makes your potential clients stop, fall in love with what you do, and take action.

So how do make your web copy more attractive?

☑️ Be very clear to whom you’re speaking to. Who are the people you want to serve?

☑️ Define carefully and clearly what benefits are from working with you. What problems do you solve? How do you help to make the life of your future clients easier? Don’t just speak about how great are you and describe the features of your business. People don’t care. They want to know what is there for them.

☑️ Be crystal clear on what you’re offering. Be very specific, and use simple language to describe it. If people can’t understand what you want to say and it’s not clear, they leave.

☑️ Brainstorm some of the objectives people can have. What can prevent them from buying from you? Afterward, try to address them one by one.

You can use these steps if you have a website, but you want to improve it. Or if you’re just planning to build a one. It doesn’t matter.

Do you think that a compelling web copy is as important as a beautiful website design and can bring you more clients?