Be yourself, and be willing to become uncomfortable sometimes
As a small business or a creative, it’s very easy to start comparing yourself to other successful people in your industry. Especially when you just starting out. You go on the internet and search for people to get inspired, to find some new idea. But several hours later you’re still researching, and want you it or no, you start comparing your business and yourself to others. It’s how our brain works. And it makes you feel miserable and hopeless and you don’t take any actions in your own business.
Then you have another idea to copy and do the exact same thing as other ”successful people” in your niche. There is nothing wrong in getting inspired, or make a research of what is working today. But there can be a problem to find the balance between a business strategy, trends and what feels like authentic self. Because when you don’t find your own way to express your ideas, values, it’s getting hard to enjoy the work.
From my own experience I can say that you need to do much deeper work on your values, find out who you’re, what are you standing for, what matters to you, what do you really enjoy doing and how do you want to communicate all that with your audience. This deep, personal work will help to uncover your authenticity, communicate it in a right way, and attract the right people to work with.
You need to be willing to get uncomfortable, to dig very deep into yourself to discover your true essence and authenticity.You may learn a lot of new things about yourself.
When I first started my language mentoring business, I had really hard times with all this. I didn’t know how I wanted to show up, I didn’t want to be vulnerable, I didn’t want people to know about my origin, and that the language I teach isn’t my native language. But it’s a part of my story, it’s who I’m — a Ukrainian who lives in France. I overcame so many struggles to finally being comfortable and speak English and French. So why to hide it, and don’t just embrace, and share my struggles with others? In the end of the day we’re as human beings, and have the same struggles.
Because of all that I tried to copy other language mentors, use their strategies, but It has never felt like me, and I had so much struggle to show up, create a content, and stay consistent. My content was generic, impersonal. I wanted to appeal and please everybody.
Only when I made a deep personal work, decided to show as I enjoyed, and even discovered some other passions like bushiness, social media and web design, the content creation became fun. It’s so important to enjoy the process!
So how can you apply this for your business and what benefits you can have?
People are tired of seeing perfect people and perfect business owners all the time. Everybody know that it’s not possible to be perfect. Even the most successful people have many struggles that they should overcome every single day. But it’s their fears, pain, struggles, insecurities, anxieties that make them special and their journey unique and beautiful.
And by trying to suppress these feeling and by trying to show up as perfect you create a huge barrier between you and your audience.
A real authenticity is all about imperfections, it’s the ability to embrace all those imperfections, be open about them, and being able to be in a peace with them. This attracts people and make them to fall in love with you and what you do. It’s exactly what will make people to relate to you, and choose you because because they can can relate to you story, your struggles or beliefs.
By trying to be somebody else you will attract wrong people
When you’re trying to be perfect, to show up as somebody you’re not you will attract the wrong people to work with. People who are basically not your ideal client. And I can guarantee that you won’t enjoy working with these people, even if you make a lot of money.
It’s okay not to be liked by everybody, even to be disliked somebody. We cannot appeal to everyone, it’s just not possible. And when you stop concentrating on attracting everybody and to appeal to everybody, you release the energy to speak about things that matter to you, be yourself, share your story and be vulnerable. And this way you can attract that people who will care, and fall in love with your personality, with values. And they will be more than happy to work with you and vice versa.
Your authenticity will set you apart from everybody else
You probably heard that all the niches are over saturated and that it’s very difficult to stand out or find clients. Or had thoughts like ” why to do it, it was done thousands times before by somebody else”. Yes, maybe it was done many times before, but it wasn’t done by you, with your unique twist.
Trying to do exactly the same things as most of people are doing in your industry to achieve success is a losing strategy actually, especially when it doesn’t feel like you.
It’s your personality, your skills, your unique experience that set you apart as a authentic personal brand. So why not to share your story and your passion with the world and see what happens?
We don’t want to buy something because of the logo anymore. We want to be part of something bigger, feel that somebody cares about us as human beings. Numerous studies show that people value much more authenticity than actual content. We want to see and connect with real people behind the brand and business.
You will be more creative and enjoy the process more
When you don’t try to be somebody else, or to do something against your values, it feels good. When you don’t waste all your inner resources into trying to be somebody else, or doing something that doesn’t feel like you, it releases so much energy and creativity for doing something that you really care about.
When you do something that is aligned with your values, with you as a human being you enjoy the process. You can be in the moment and enjoy the work, have some fun, and create something really remarkable. When we enjoy the process, when we are relaxed it makes our creative mind work so much better.
Have you ever noticed how the tension and constant worries can consumed all your energy and actually prevent you from doing the creative work. That’s why it’s also important to have some quiet moments and allow yourself to have some rest and celebrate small wins. Don’t become your worst inner teran. Nobody wants to work with teran!
Being authentic in your business and branding is more important today that ever before. It’s something that stand you apart from others, help you to attract your ideal clients. It will help you to fall in love with the working process, be more creative, because you will be true to yourself and create something that you really care about.
Staying transparent about your struggles, pain, telling your real story, be vulnerable will make you more human. People will be more willing to connect with you and relate. It’s like a magnet that will help you to attract more and more of right people. Create a strategy, show up consistently throughout your content, interact with people.